Amazon India
Alexa — Valentine's Day
A same-sex love story between two of India's most celebrated fashion designers — shot and edited in just 24 hours. Bold, tender proof that love is love.
Ideas That Move People. Campaigns That Move Markets.
Creative Direction | Brand Experience | Integrated Marketing
About
I've spent 18 years turning briefs into experiences people don't forget.
From an award-winning short film made with personal savings, to government commissions, automotive launches and digital events for some of the world's biggest brands — the work has always lived at the intersection of strategy and storytelling.
I don't separate thinking from making. Strategy, concept, direction, execution — I stay in it through all of it. That's what makes the work land.
What drives me isn't the scale of a project. It's the moment an idea clicks into exactly the right form. I'm still chasing that moment. Every time.
Creative Footprint
A curated selection of brand experiences and integrated marketing campaigns from the past 18 years.
PepsiCo
Fight Against Anemia
A campaign against anemia with Michelin-star chef Vikas Khanna, shot in the serene town of Palampur. Purpose and community, in partnership with PepsiCo India.
Times of India
Buzzphoria
A high-energy montage capturing the pulse of Indian youth culture. Chaos, colour and Gen Z aspiration, cut to a heartbeat.
Samsung
Galaxy M14 5G — Monster 5G
A massive, multi-element production we shot in a single day and post-produced in 48 hours — delivered two days ahead of schedule.
Ministry of Health & Family Welfare
Anti-Spitting Campaign
A public-behaviour campaign taking on one of India's most stubborn civic habits. Blunt, witty messaging built to change minds in the street.
Italian Embassy
SAMA
A documentary tracing the shared craftsmanship of India and Italy. Two cultures, one conversation in art.
Special Parents
Documentary
An award-winning documentary about a child with severe disabilities and the parents who hold her world together. The hardest story I've told, and the one that changed me.
Kamera
Short Film
The multi-award-winning short film that started it all — made on pooled savings and pure conviction. It opened the door to everything that followed.